Marketing for Scientists: How to Shine in Tough Times by Marc J. Kuchner

In tough economic times, this guide helps scientists communicate their research more effectively to land grants, projects or jobs.

Island Press, 2011, 240 p., $19.95

Use up and down arrow keys to explore.Use right arrow key to move into the list.Use left arrow key to move back to the parent list.Use tab key to enter the current list item.Use escape to exit the menu.Use the Shift key with the Tab key to tab back to the search input.