Reviews How Pleasure Works: The New Science of Why We Like What We Like by Paul Bloom Share this:EmailFacebookTwitterPinterestPocketRedditPrint By Science News June 4, 2010 at 11:24 am Neuroscience, psychology and economics inform what makes something — or someone — pleasurable. HOW PLEASURE WORKS: THE NEW SCIENCE OF WHY WE LIKE WHAT WE LIKE BY PAUL BLOOM W.W. Norton, 2010, 280 p., $26.95.